Scratch Cards
Product Ad
Lucky Club – Where Scratching Brings Smiles and Surprises!
In the Lucky Club, luck isn’t just chance – it’s a way of life! Here, every win is a celebration, whether it comes in the form of a zero-calorie chocolate scratch card, a Jackpot Explosion, or a Christmas scratch-off full of surprises.
Meet the club’s quirky members: the president who lives for chocolate (and just found the perfect scratch card to match), the secretary who loves three-in-one solutions (especially when they bring three grand prizes!), and all the dreamers secretly wishing for the perfect gift – a ticket that could bring up to €100,000!
But this campaign isn’t just about prizes – it’s about the thrill, the anticipation, and that electric moment when you scratch the final layer. Clever storytelling, playful characters, and irresistible concepts turn the lottery into an experience that excites, entertains, and sparks curiosity.
Because just like a scratch card, creativity is all about taking a chance and revealing something amazing beneath the surface.
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Client
Croatian LotteryCreative Director
Marin BalaićDirection
Marin Balaić & Vedran MarjanovićExecutive Producer
Luka Šarić