INA Pure Power

Corporate Image Ad

Class Plus are INA's premium fuels that bring several benefits to the engine. It cleans gunk, reduces friction and creates optimal working conditions that ensure longevity of the engine. The client wanted this illustrated in a clear and powerful way - to communicate benefits and a sense of strength because of increased engine power when using these fuels. We used fluid simulations and stylized vizual language to put focus on the benefits and utilised our VFX pipeline for an impactful finish.

Dark scene of a single falling fuel drop, class pluss is written inside
metal tube full of gunk being cleaned by the drop
cross cut of a car engine firing

We created an extensive engine rig that was coupled with fluid simulations and volume rendering.

a print ad showing an engine being cleaned with a spray bottle in the shape of a fuel nozzle
an abstract energy fuel ball with class plus written in it and an ina gas station in the background

Through extensive testing we were able to dial in the exact look of the explosion simulation.

  • Client
    INA

     

    Creative Director
    Marin Balaić

     

    Direction
    Marin Balaić & Vedran Marjanović

     

    Executive Producer
    Luka Šarić

  • VFX Supervisor
    Chris Correia

     

    Animation, 3D models, light, render
    Leomar Iglesias

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