Loto 7 Reboot

Advertising Campaign

For the reboot of Lottery's famous Loto 7 game we did some math – literally. To show the higher chances at winning we found a few things that are less probable than actually winning the lottery. It's a funny take on the well known phrase "I have more chances of winning the lottery than...".

man standing in flippers humorously swallowed whole by a shark on an orange background
woman being crushed by a meteor, orange background

The teaser campaign used outdoor billboards to further drive the idea. We placed different billboards with contextual copy at locations of high frequency traffic, bus stops, parking garages etc. All of the messages were communicating the same thing: you have more chances of winning Loto 7 than...

man holding a burned umbrella from a lightning strike, orange background
outdoor ad about croatian lottery loto7
print ad about croatian lottery loto7
billboard ad about croatian lottery loto7

  • Client
    Croatian Lottery

     

    Creative Director
    Marin Balaić

     

    Direction
    Marin Balaić & Vedran Marjanović

     

    Executive Producer
    Luka Šarić

  • VFX Supervisor
    Chris Correia

     

    3D models, light, render
    Leomar Iglesias

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