Bye-bye Paperwork

Ad Campaign

A national call to unsubscribe from the chaos! For HEP’s big push to go paperless, we trapped a young couple under an avalanche of bills—because what's more relatable than drowning in adult responsibilities? Our spot for HEP turns everyday stress into a visual punchline, with a couple literally buried under paperwork, rescued only by one thing: going paperless. The basic idea was: trap a couple in their own living room under a slow-building avalanche of bills, then break the fourth wall with a giant mouse cursor that literally clicks their life into order. The moment that clicked – pun fully intended – we knew we had something special: a playful, visual metaphor for a very real frustration. We had some more fun with paper shredder and leaf blowers for various digital out-of-home formats and billboards. We built a landing page to simplify the switching process and filmed super-easy instructions to further help those folks who find all things tech a bit confusing.
Less clutter, more trees, and zero sorting anxiety. Just click, switch, and bye-bye paperwork.

billboard of a young couple sitting on their couch surrounded by energy bills

black paper shredder is shredding a paper and paper shavings are falling directly into an envelope symbolizing an email

35 year old woman is standing in the middle of a living room with a red couch and blue walls and is holding a leaf blower in her hand and bunch of electricity bills are chaotically flying around her

35 year old man is standing in the middle of a living room with a red couch and blue walls and is holding a leaf blower in his hand and bunch of electricity bills are chaotically flying around him

Exploring different formats is where the real fun begins. For the 10-second digital out-of-home spots, we had to distill the idea down to its purest — and punchiest — form. No room for subtlety, just instant impact. So instead of sorting the bills, we embraced the chaos full-on. What’s the opposite of organizing paperwork? Blasting it everywhere with a leaf blower, of course.

Client
HEP

Marketing Director at HEP
Vanja Varda

Head of Marketing Strategy Department at HEP
Jelena Damjanović

Directors
Marin Balaić & Vedran Marjanović

Director of Photography
Ivan Majić

VFX Lead Artist
Leomar Iglesias
Creative Director
Marin Balaić

Executive Producer
Luka Šarić

Photography

Mario Pavlović