Belje Premium Graševina
Belje's winemaking heritage traces back to the Roman era, when the very hill that now cradles the contemporary winery bore the name Mons Aureus – the illustrious Golden Hill. Renowned as a premier wine producer of the region, Belje stands as a beacon of excellence. Among their stellar offerings, the Premium Graševina (also known as Welschriesling or Riesling italico) emerges as a world-class white wine, its distinction underscored by several gold medals from the Decanter awards.
The idea of this simple but effective ad was to visualize the alchemic nature of transforming the grapes into wine and to convey a very simple truth about Belje Wine: they take care of every drop of wine as if it was the last.
To embody the campaign claim "Excellence to the last drop" we shoot high-speed footage of wine drop hitting against the surface of the wine. Making the impact look just right took some experimenting because type and thickness of the wine glass heavily influenced how we controled the look of refractions.
The grapes were done fully CGI utilizing Blender's powerful Geometry Nodes.