Customers value high quality and are conscious about the benefits of traditional and home made products. Our concept is based around the idea of natural and preventative medicine. We designed the packaging to evoke a sense of traditional old-style pharmacy production by using wooden lids, warm colors and a retro label design. For the honey jars, the hexagonal shape reinforces the origin of the product and allows for the unique opportunity to stack the jars in a honeycomb shape, bringing the entire visual identity into the physical space. All the packages in this range share the same visual identity to maintain brand image on the store shelves.